Pros

1. It’s free
2. Endless possibilities and capabilities
3. Highly customizable
4. Functionality can easily be added using plugins
5. Makes basic e-commerce easy
6. A bloggers dream
7. MUCH faster to get a product out than coding from scratch

Cons

1. Takes up a lot of space
2. Can be frustrating to use
3. Not truly responsive on it’s own
4. Truly advanced and professional options are generally paid plugins
5. Takes a decent learning curve to be able to use it effectively